Saudi Arabia is a great destination for the hospitality industry to connect with, celebrate, as well as a place to discover new products, services and suppliers.

Recently, Saudi Arabia is experiencing rapid change in infrastructure, business, and across society in light of its Vision 2030, an ambitious plan to decrease the kingdom’s oil dependence in part by increasing inbound travel and tourism in all its branches including the hosting of Trade Fairs and other major-events.

Saudi Arabia is working on building relationships for the growth of trade fairs through the continuous development of the legislation regulating the sector, which contributes to attracting quality exhibitions and conferences, and developing national expertise and human cadres to raise the quality of local events and activities.

Saudi Arabia already hosts tens of trade fairs annually, such as